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Audience

The readers of this book on “Driving Business Sustainability” are senior managers, presidents, CEOs, CFOs, owners, entrepreneurs, accountants, consultants, and students wishing to be leaders in business management. This book is intended as a resource that will assist them to review the business principles and management system structure that will build a strong framework to drive business success.

Overview of the Contents

Sustainability has many definitions. In Part I of the book, the term sustainability is examined as used by the United Nations, Dow Jones, and Pilot Performance Resources Management Inc.

The UN Global Compact – Accenture CEO Study on Sustainability had more than 1,000 top executives, from 27 industries across 103 countries, review sustainability. CEOs see that the barrier to embedding the UN thinking on sustainability into the organization is a lack of a link between sustainability and business value. This is an opportunity for you to view some of their findings and principles for sustainability with lessons from the leaders.

There are many organizations bringing change and improvements in our world to be sustainable. The book references the inspirational video Children of the Dump Project and the “Moringa Tree” project, and how innovation makes a change with the motto, “Helping People Help People.”

Corporate responsibility to sustainability has been directed and supported by the International Institute for Sustainable Development, and many organizations use the Global Reporting Initiative's (GRI) “Sustainability Reporting Framework.” The KPMG survey on “Corporate Responsibility Reporting” outlines the lessons from the leaders, one being to establish robust systems and processes.

My definition of sustainability is directed to business and its “ability” to “sustain,” to drive its organization now into the future.

Part II addresses international principles, codes of conduct, and essential characteristics for effective and efficient operation of an organization. Principles provide leaders with the five Ps: Possibilities, Priorities, Performance, Productivity, and Profits. This part of the book gives you as a leader an opportunity to document questions applicable to your own business to use as reference.

Part III, connecting with the global business world, looks to international management systems that business leaders utilize and the need for integration and standardization of these management systems. I present my “Three-Step Process – Identify, Insure, Improve”™ for management system implementation and the management of risks. The focus in this part is on key questions for you to answer that will inspire and direct you in the changes to make for your success.

You are the leader to drive business sustainability in this competitive landscape. Planned change through the “Management System Makeover”™ is outlined in the book for you to assess, reflect, and act.

 
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