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3.5 Conclusion

As stated above, we have tried to present a perspective for analyzing the company as a type of community by applying the concept of company mythology, which has not been previously attempted. In the study of company management, company mythology holds major significance as an analytical focus. Indeed, some phenomena can be understood only from the perspective of company mythology, and this is very widespread. By regarding companies as culture communities or livelihood communities, we will continue to analyze statements shared by the community members as myths, from the perspective of the anthropology of administration.

References

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Barthes R (1957b) Modern mythology. Les Lettres nouvelles, Paris. Japanese edition: Barthes R (2005) Gendai no shinwa (Roran baruto chosakushū 3) (trans: Shimozawa K). Misuzu shobō, Tokyo

Baudrillard J (1970) The consumer society: myths and structures. Denoël, Paris. Japanese edition: Baudrillard J (1979) Shōhi shakai no shinwa to kōzō (trans: Imamura H, Tsukahara F). Kinokuniya shoten, Tokyo

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