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2.2.1 Creativity

The capacity for creativity has been studied from a regulatory focus perspective. Promotion-focused individuals were able to generate more original ideas and evaluate the originality of their ideas more accurately, than compared to prevention-focused individuals (Friedman and Förster 2001; Herman and Reiter-Palmon 2011; Lam and Chiu 2002). However, while a promotion focus is beneficial for evaluating originality, it is unfavourable for evaluating quality, with the reverse for a prevention focus (Herman and Reiter-Palmon 2011).

2.2.2 Coaching

In a global company, when a coach's coaching orientation matched that of the recipients, there was a more positive effect on the latter (Chan 2012). Even different structures in an organisation have a better fit with tasks of a certain regulatory focus (Dimotakis 2012). Studies also demonstrate that a prevention focus, be it momentary or chronic, compared to a promotion focus, leads one to copy the management behaviour of a role model, regardless of how one felt about this behaviour earlier, as its recipient (Zhang et al. 2011).

2.2.3 Impression Management and Reputation

There also exists a relationship between regulatory focus and exemplification or supplication impression management techniques—the want to regulate how others view us. The prevention focus and exemplification tactics are related, along with the promotion focus and exemplification and supplication (Kacmar and Tucker 2014). Behavioural integrity reinforces the association between the prevention (promotion) focus and exemplification (supplication), but not with the promotion focus and exemplification. There exists a positive association between levels of prevention focus and reputational issues such as those outside the Big Five and perceived stress (Pfattheicher 2015). Prevention-oriented individuals are also more likely to donate money when they are exposed to reputation cues, independent of the Big Five.

2.2.4 Romantic Relationships

Promotion-focused individuals approached their partners more often, observed higher partner responsiveness and more support when discussing less achievable promotion-oriented goals. Low-partner responsiveness with promotion-aligned goals was associated with higher self-efficacy, for promotion-focused individuals (Winterheld and Simpson 2015). Prevention-focused people observed more responsiveness with less distanced partners, whilst prevention related goals were discussed (Winterheld and Simpson 2015). Thus, it appears that regulatory focus manages the interaction of individuals and their relationship environment with respect to motivational needs.

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