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6.3 Other Findings

Apart from the hypotheses that were discussed in the previous section, several other

findings were also observed. They will be discussed in the following section.

6.3.1 Chronic Prevention Focus

In Sect. 5.3.1, on the self-report, females are less likely than males to select the prevention rather than the promotion portfolio, but this effect is weaker for females who have a chronic prevention orientation. The chronic prevention focus appears to cause females to be more likely to select prevention portfolios, with no significant results obtained for the chronic promotion-focused females.

In Sect. 5.3.4, chronic promotion-focused participants who reported a positive outlook only selected the prevention asset on the self-report. Previous research indicates that the prevention system yields results in certain controlled situations, with no observable results for the promotion system (Scholer et al. 2010). It appears that the chronic prevention system is stronger than the effect of one's positive world outlook. However, it must be noted that the participants who reported a positive financial outlook is minimal. While it can be hypothesised that the chronic pre- vention system is stronger than the chronic promotion system, further study is required before any clear conclusions can be drawn.

6.3.2 Asset and Portfolio Selection

On the self-report, most of the participants who selected the promotion asset selected the promotion portfolio, and most of those who selected the prevention asset selected the prevention portfolio. It is already known that the assets in the book are associated with different regulatory foci (Zhou and Pham 2004). Given that the portfolios are associated with the assets, it is proposed that they are sen- sitive to one's regulatory focus. However, not all variables give significant results for both the eye tracker and self-report. The results suggest the need to include more sophisticated instruments such as the EEG or fMRI.

6.3.3 Distraction Scenario

The distraction scenario used in the experiment was to prevent participants from determining the hypotheses (Shavit et al. 2010). Participants were asked to 'write about what happened yesterday' and were given a whole page to do so. Upon sorting the completed distraction scenario according to participants' chronic regu- latory foci, clear differences were observed between the writing styles of the chronic promotion and prevention participants. There has been little study on the writing styles particular to one's regulatory focus, although there exist several studies linking personality to writing style (Argamon et al. 2005; Wolfradt and Pretz 2001). Future studies should analyse the writing samples of chronic promotion and pre- vention participants to gain greater insight into their differing writing styles.

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