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Foreword

The Brundtland Commission (1987) of the World Commission on Environment and Development—an arm of the United Nations—was asked to formulate a “global agenda for change.” In our own view, we believe that this change has since the report came out continued to show its face globally in all areas of human existence. The report has successfully brought to our consciousness a number of issues on sustainable development and the consequences of persistent irresponsibility on the part of global corporate and individual citizens. Needless to say, nearly 30 years on, a lot has happened in our world with regard to—Our Common Future. For instance, a series of UN Conferences on the Environment have seen the light of the day. The Eight Millennium Development Goals had been set; with a few months to its end period, a number of versions of the Global Reporting Initiative (GRI) have been issued; the G4 being its latest version, the ISO 26000 is now in place; similarly research studies, scholarly conferences, debates, workshops, and a massive increase in the number additions to the literature on sustainability are all now part of our life; these are a few examples of what this change has brought to us. Myria Allen's Strategic Communication for Sustainable Organizations: Theory and Practice is the latest addition to the literature on sustainability and sustainable development.

Allen's quest to wanting to understand how sustainability initiatives were being

enacted across the USA was the motivation for this book. Armed with the knowledge of the theories of different aspects of the field having taught Organizational Communication since the emergence of the Brundtland Report in 1987 and Environmental Communication more recently and being involved in different facets of sustainability in academia, she was determined to add to readers' practical knowledge of how sustainability has continued to evolve in the USA. Allen embarked on a few months' Sustainable journey across the United States of America—this book is an account of what she saw!

Having spent some time reading some sections of the book and bearing in mind that our world is facing a series of environmental-related challenges including Global Warming, scarcity of many of our resources, etc., every citizen of the world both corporate and individual would have to learn to innovate in order to

use sustainably all our depletable and even nondepletable resources and also learn to process sustainably all our ever increasing wastes. Our failure to do this would make life unbearable for both this generation and future generations of residents of planet Earth, after all this is all about our common future.

We wish to take this opportunity to congratulate Myria Allen for this invaluable addition to books on sustainability and sustainable development. We are delighted to recommend the book unreservedly to all readers worldwide both in academia and in practice. In addition, the book is a valuable resource which all undergraduate and graduate students of Corporate Social Responsibility CSR must have; remember, our common future is involved!

 
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