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2.6 Conclusion

This study will explore the market orientation (MO) among the researchers of research university status in Malaysia. This study will investigate the relationship of MO and commercialization of university research product. It is hoped that this research will contribute to the body of knowledge in terms of theoretical framework and methodology used, and the most important thing is the factors identified that contribute to commercialization of university research products. The result will provide a strong foundation for Malaysian Government and universities to revise and strengthen current policies and strategies to propel the number of research products to be commercialized. It will help the nation attain prosperity and subsequently will be moving forward to achieve the status of high-income nation by 2020.


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