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Home arrow Business & Finance arrow Proceedings of the 1st AAGBS International Conference on Business Management 2014
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1. Henard DH, Dacin PA (2010) Reputation for product innovation: its impact on consumers. J Prod Innov Manag 27(3):321–335. doi:10.1111/j.1540-5885.2010.00719.x

2. Hashim F (2012) Challenges for the internationalization of SMEs and the role of government: the case of Malaysia. J Int Bus Econ. Retrieved from: 2012spring/5-Hashim%20%282012%29.pdf

3. Abimbola T (2001) Branding as a competitive strategy for demand management in SMEs. J Res Mark Entrep 3(2):97–106

4. Fillis I (2003) Image, reputation and identity issues in the arts and crafts organization. Corp

Reput Rev 6(3):239–251

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15. Ping OB (2008) Key role of SME leadership. The Business Times, 30 October 2008. Retrieved from: Story/A1Story20081029-97008.html

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17. Bromley D (2002) Comparing corporate reputations: league tables, quotients, benchmarks, or

case studies? Corp Reput Rev 5(1):35–50

18. Page G, Fearn H (2005) Corporate reputation: what do consumers really care about? J Advert Res 45:305–313. doi:10.1017/S0021849905050361

19. Reputation Institute (2012) The RepTrak™ system. Reputation Institute, New York

20. Mukhriz M (2012) International franchise signing ceremony secret recipe cakes & cafe´ with secret recipe restaurants. India Pvt. Ltd & Faba Global Group Co., Ltd, Cambodia. Retrieved


21. Cravens K, Oliver EG, Ramamoorti S (2003) The reputation index: measuring and managing corporate reputation. Eur Manag J 21(2):201–212

22. Gertsen F, Sloan T, Chapman R, Kyvsgaard P (2006) A tri-ology on discontinuous innovation.

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23. Baker MJ (2003) Data collection-questionnaire design. Mark Rev 3(3):343–370

24. Guillerme J (2011) Leveraging innovation to enhance corporate reputation. Retrieved from

25. Turner J, Mavin S (2008) What can we learn from senior leader narratives? The strutting and fretting of becoming a leader. Leadersh Org Dev J 29(4):376–391

26. Reputation Institute (2007) Worldwide the RepTrak(TM) pulse 2007. Reputation Institute, New York

27. Steiner L (2003) Roots of identity in real estate industry. Corp Reput Rev 6(2):176–196

28. Abimbola T, Vallaster C (2007) Brand, organisational identity and reputation in SMEs an overview. Qual Mark Res Int J 10(4):341–348

29. Neville BA, Bell SJ, Menguc B (2005) Corporate reputation, stakeholder and the social performance relationship. Eur J Mark 39:1184–1198

30. Ali I, Rehman KU, Yilmaz AK, Nazir S, Ali JF (2010) Effects of corporate social responsi-

bility on consumer retention in cellular industry of Pakistan. Afr J Bus Manag 4(4):475–485

31. Bendixen M, Abratt R (2007) Corporate identity, ethics and reputation in supplier-buyer relationships. J Bus Ethics 76(1):69–82

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33. Brammer S, Millington A (2005) Corporate reputation and philanthropy: an empirical analysis. J Bus Ethics 61:29–44

34. Brammer S, Pavelin S (2004) Building a good reputation. Eur Manag J 22(6):704–713

35. Ponzi LJ, Fombrun CJ, Gardberg NA (2011) RepTrak pulse: conceptualizing and validating a short-form measure of corporate reputation. Corp Reput Rev 14(1):15–35

36. Turner J, Mavin S (2008) What can we learn from senior leader narratives? The strutting and

fretting of becoming a leader. Leadersh Org Dev J 29(4):376–391

37. Uadiale OM, Fagbemi TO (2011) Corporate social responsibility and financial performance in developing economies: the Nigerian experience. The 2011 New Orleans international academic conference

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