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6 Conclusion

The research aimed at drawing a methodology on how to use the resources offered by digital social media in analyzing the use of public spaces and in promoting activities to enhance their attractiveness and liveability for an historic Italian city center. The historic dimension was pretty significant in term of the research because it offered a network of public venues with high quality spaces, easily accessible by pedestrians and public transportations. Since the physical components that affect the public realm are considered as quite untouchable resources, different actions were required.

The research demonstrated to have a clear principle of reproducibility, offering the chance to elaborate a methodology of intervention that operates on the public realm in a non-invasive and basically low cost way. Thus, this methodology explored for this case study could be extended, being pertinent and applicable to a conspicuous number of Italian municipalities, similar to Urbino under many aspects.

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