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Social Media and Local Governments -  Mehmet Zahid Sobaci


Year 2016

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Part I Concept, Policy and PerceptionChapter 1 Social Media and Local Governments: An Overview1.1 Introduction1.2 Social Media: A Conceptual Framework1.3 Reasons for Using Social Media in Local Governments1.4 The Local Government Social Media Relationship: A Cyclical Process1.5 The Benefits of Social Media to Local Governments1.6 Risks and Barriers for Local Governments1.7 Literature Review and Future StudiesChapter 2 Designing Social Media Policy for Local Governments: Opportunities and Challenges2.1 Introduction2.2 Integrating Social Media to Policy-Making in Local Governments2.3 The Necessity of Social Media Policy for Local Governments2.4 Designing Social Media Policy for Local Governments2.4.1 Setting Goals, Objectives, and Measurement Criteria2.4.2 Formulating Social Media Policy2.4.3 Policy Alternatives for Regulation of Social Media in Local Governments2.4.4 Implementation of Policy2.4.5 Evaluation of Policy Achievements2.5 Engagement of Social Media Policy into Local Governments: Problems and Prospects2.6 ConclusionChapter 3 Policymakers' Perceptions on the Citizen Participation and Knowledge Sharing3.1 Introduction3.2 Web 2.0 Technologies and the Co-production of Public Services3.3 Policymakers' Perceptions on Web 2.0 Implementations and its Potential for Citizen Engagement, Improvement of Technological Innovation and Knowledge Sharing3.3.1 Sample Selection3.3.2 Methodology of Research3.3.3 Analysis of Results3.4 Discussions3.5 Conclusions3.6 AppendixPart II Presence and UseChapter 4 Facebook Use in Western European Local Governments: An Overall View4.1 Introduction4.2 Government–Citizen Collaboration: The Role of Social Media and Related Challenges4.3 Sample, Research Design, and Methods4.4 Analysis of Results4.5 Discussion4.6 ConclusionsAppendixChapter 5 Social Media and Local Government in Canada: An Examination of Presence and Purpose5.1 Introduction5.2 Literature Review: Gov 2.0, Participative Governance and Social Media5.3 Methodology: An Examination of Presence and Purpose5.3.1 Service Delivery: Social Media as Informing5.3.2 Political vs. Administrative Usage and How They Are Linked5.4 Discussion and Lessons Learned: Opportunities and Challenges5.5 ConclusionChapter 6 Social Media in Local Governments in Mexico: A Diffusion Innovation Trend and Lessons6.1 Introduction6.2 Literature Review6.3 Methodology6.4 Findings and Discussion6.4.1 Findings6.4.2 Discussion6.5 Conclusions and RecommendationsAppendixChapter 7 Social Media Adoption and Use by Australian Capital City Local Governments7.1 Introduction7.2 Literature Review7.2.1 E-Government Adoption in Australian Local Governments7.2.2 E-Government 2.0 Adoption and International Local Governments7.2.3 Social Media Adoption by Local Governments7.3 Local Government in Australia7.4 Methodology7.4.1 Web Site Review7.4.2 Twitter Sentiment Analysis7.5 Results7.6 DiscussionPart III Adoption and DiffusionChapter 8 Adopting Social Media in the Local Level of Government: Towards a Public Administration 2.0?8.1 Introduction8.2 Theoretical Framework: Social Technologies to Innovate Public Administrations8.3 Analytic Strategy and Methodology8.4 Data and Results8.4.1 Departments Responsible for the Management of Social Media8.4.2 The Introduction of Policies or Guidance for the Use of Digital Social Media8.4.3 Principal Social Technologies Employed8.4.4 Motivations for the Use of Social Media8.4.5 Perception About the Level of Development of Social Media8.4.6 Inhibitors in the Use of Social Media8.5 Discussion and ConclusionsChapter 9 Greek Local E-Government 2.0: Drivers and Outcomes of Social Media Adoption9.1 Introduction9.2 Literature Review9.2.1 E-Government 2.0: An Emerging Paradigm Shift9.2.2 Social Media Implementation Strategies9.3 Conceptual Framework9.3.1 Drivers of Social Media Adoption9.3.2 Citizens' Participation Through Social Media: Myth or Measurable Reality9.4 Methodology9.5 Results9.6 Discussion9.7 Conclusions9.8 Limitations and Future Research SuggestionsChapter 10 The Diffusion of Microblogging in the Public Sector: Evidence from Chinese Provinces10.1 Introduction10.2 The Use of Microblogging in Chinese Public Sectors10.3 Theory and Hypotheses10.3.1 Institutional Characteristics10.3.2 Jurisdictional Attributes10.3.3 Leaders' Championship and Advocacy10.3.4 Inter-Jurisdictional Diffusion Effects10.4 Methods10.4.1 Sample and Data Sources10.4.2 Dependent Variables10.4.3 Independent Variables10.4.4 Analytic Methods10.5 Results10.6 Discussions10.7 ConclusionPart IV Communication and Citizen EngagementChapter 11 Digital Civic Participation in Australian Local Governments: Everyday Practices11.1 Introduction11.2 Social Media and Civic Engagement in Digital Local Government11.3 The Australian Context11.4 Methodology11.5 Digital Civic Engagement with Australian Local Governments11.5.1 Information Dissemination and Service Delivery11.5.2 Civic Participation11.6 Challenges for Local Digital Engagement11.6.1 Barriers to Rural Digital Practices11.6.2 Limitations of Urban Digital Practices11.7 ConclusionChapter 12 The Use of Facebook to Promote Engagement with Local Governments in Spain12.1 Introduction12.2 Theoretical Framework and Literature Review12.2.1 Local Population Size12.2.2 Economic Capacity12.2.3 Political Ideology12.2.4 Political Competition12.2.5 Internet Use Among the Population12.2.6 Municipal Debt12.3 Methodology12.3.1 Descriptive Analysis12.3.2 Explanatory Analysis12.3.3 Sample12.4 Results12.5 Discussion12.6 ConclusionsAppendixChapter 13 Social Media and the City: Analyzing Conversations in Municipal Facebook Pages13.1 Introduction13.2 Research Questions and Hypotheses13.3 Methodology13.4 Findings13.4.1 Facebook Presence13.4.2 Engagement Measures of Municipal Facebook Pages13.4.3 Post Origin and Engagement13.4.4 Comparing Activity and Engagement in Election and Non-election Periods13.4.5 Distribution of Fans by Municipality and Period13.5 Discussion13.6 Summary and ConclusionsPart V Local Campaigns and ElectionsChapter 14 The Net Effect of Social Media on Election Results: The Case of Twitter in 2014 Turkish Local Elections14.1 Introduction14.2 Background14.2.1 Social Media and Election Campaigns14.2.2 Literature Review: Identifying the Gap14.3 An Empirical Study: Net Effect?14.3.1 Method14.3.2 Data and Model14.3.3 Findings14.4 DiscussionConclusionChapter 15 Social Media Indicator and Local Elections in the Netherlands: Towards a Framework for Evaluating the Influence of Twitter, YouTube, and Facebook15.1 Introduction15.2 Method and Introducing the Theoretical Framework15.3 Results of the Pilot Study During Local Municipal Elections in the Netherlands15.4 Discussion15.5 ConclusionPart VI Emerging IssuesChapter 16 Branding Cities in the Age of Social Media: A Comparative Assessment of Local Government Performance16.1 Introduction16.2 Branding Places in a Digital Environment16.2.1 Moving from Spaces to Places16.2.2 Place Branding and Social Media16.3 Methodology16.4 Findings16.5 Discussion16.6 Conclusions and RecommendationsChapter 17 Social Media Use in Crisis Communication Management: An Opportunity for Local Communities?17.1 Introduction17.2 Crisis Management: From Traditional to Social Media17.3 Social Media Offer New Tools for Crisis Communication Management17.4 The Use of Social Media in Local Communities Facing Crisis Scenarios17.5 Twitter as a Tool for Crisis Management in the Local Context17.6 Some Lessons from the Madrid Arena Crisis as a Case Study17.7 Discussion17.8 Conclusions
 
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