Menu
Home
Log in / Register
 
Home arrow Accounting arrow Berliner Balanced Scorecard: The Customer Perspective
Next >
Berliner Balanced Scorecard: The Customer Perspective - Wilhelm Schmeisser

Companies are increasingly attempting to replace or expound product-orientated strategies by customer-orientated strategies. For this reason, the quantification of customer relations within the scope of the balanced scorecard is increasingly achieving significance as an implementation instrument for strategies and as a supplement to classic product profitability analysis.


Year 2008



 
Found a mistake? Please highlight the word and press Shift + Enter  
Next >
 
Subjects
Accounting
Business & Finance
Communication
Computer Science
Economics
Education
Engineering
Environment
Geography
Health
History
Language & Literature
Law
Management
Marketing
Philosophy
Political science
Psychology
Religion
Sociology
Travel